SWAROVSKI company change of business strategy
At the turn of 2020 and 2021, SWAROVSKI company completely changed its business strategy and during 2021 it terminated the distribution of loose elements for retail sale. We’ve chosen the Czech brand Preciosa® Components as a suitable alternative to this range of goods.
SWAROVSKI glue-on stones and their alternatives
Glue-on stones SWAROVSKI No Hotfix with a flat bottom were used mainly for decorating clothes as well as other objects. An alternative to this popular range is Preciosa® glue-on flat back stones. Same as with the SWAROVSKI stones, these Preciosa® stones also contain a layer of Simili, which not only has a protective function, but also adds more shine to the stones.
Into the range we’ve recently added Preciosa® glue-on stones in two shapes, those being Preciosa® MC glue-on chaton roses MAXIMA in sizes from 4 to 7 mm, and Preciosa® MC glue-on round stones 662 in sizes 4, 6 and 8 mm. With both shapes, it’s possible to choose from several colour variations, and you can also take a look at the category of findings designed for them.
SWAROVSKI iron-on stones and their alternatives
By adding Preciosa® iron-on stones, we’ve renewed the range of iron-on stones which we hadn’t been selling for some time. So now we can offer you iron-on stones in the shape of Preciosa® MC iron-on chaton rose MAXIMA, which we offer in 4 sizes and 15 different colours. The range is composed of more than 60 unique stones. Flat bottom side of these stones is covered with a special adhesive with low melting point and a patented interlayer, which ensures easy application and flawless adhesion to the material.
SWAROVSKI sew-on stones and their alternatives
We hadn’t been selling SWAROVSKI sew-on stones for quite some time, so this range can be considered renewed as well. Preciosa® sew-on stones have a flat bottom side containing a protective layer of Simili, which, among other things, adds more shine to the stones.
There are a total of three types of sew-on stones to choose from, namely Preciosa® MC sew-on chaton roses VIVA12 and Preciosa® MC sew-on flowers with one hole or Preciosa® MC sew-on Rivoli with two holes.
Preciosa® MC glue-on chaton roses MAXIMA 
